As expected, the Samsung Galaxy S20, S20 Plus, and S20 Ultra are fine, fine pieces of kit. And yet, the company crafted high-quality hardware that is … somehow kind of boring. Perhaps Samsung has said all it wants to say when it comes to design, though I’d argue there are still plenty of ways to make smartphones stand out. Instead, the S20 family feels more sedated than its predecessors, and, as a result is lacking some soul.
There are phone designs out there that make you say “pizzow” in your head because they are so new and unique. The S20 family sadly does not do that, at least not for me. This is not to say they are ugly or even plebeian. I simply think Samsung dialed its Design-O-Meter from 9.2 back down to 7.6. Why do I say this?